about us

About us

We have exceptional financial services experience (cumulatively 200+ years). Our founder and CEO, Greg Hannaford, has been involved in the marketing and provision of financial services for over 30 years.

However, at SSG we recognise that the market is changing due to a number of factors; the important ones are highlighted here:
  • Technology has changed the market, people can and choose undertake research themselves and have generally done this before they speak to potential suppliers;
  • Millennials don't buy goods and services in the traditional way, they seek instant gratification...and are virtually welded to their smartphones.
  • Business development managers hosting breakfast clubs, golf days, networking, lunches, socialising, and drinks are mostly inefficient. Cricket and rugby internationals have been cut back due to high ticket prices, plus 'no bribery' register including £50.00 threshold.
  • GDPR restrictions means that outbound email contacts are being curtailed.
In this changing modern world, we now have access to enormous technological advances, where things can be conducted so much more efficiently. They key is to adapt to this changing environment and use its benefits to our mutual advantage and those in the 'mass affluent' sector of the market. Although millennials may not be at the appropriate lifestyle stage to purchase all of our services as yet, they will soon-enough mature to need most of them over the next few years. In fact, many will need some of our services now particularly those entrepreneurs in the new start-ups that are being created every week. These millennials are the future. However, we also need to include our more traditional bedrock clientele, i.e. 35-70 year-olds who are not welded to any electronic devices and still prefer face to face interaction. It is essential to create a more modern service, which includes everyone and takes advantage of the new technology but also maintains the personal touch too?
These millennials are the future. However, we also need to include our more traditional bedrock clientele, i.e. 35-70 year-olds who are not welded to any electronic devices and still prefer face to face interaction. It is essential to create a more modern service, which includes everyone and takes advantage of the new technology but also maintains the personal touch too?

HOW IT WORKS

Thus our collaborative and co-operative terms of business agreements are paramount to the benefit of both the clients and the specialists.  Our specialists are enabled to do-what-they-do-best more often. Delivering their specialist discipline.

Set Squared Group Ltd allows for many professional financial services disciplines to be made available in this way.

In addition, although it seems to us that these specialists have become excellent in whatever is their chosen discipline, it is to the detriment of their marketing skills. Perhaps they do not have the time? Many of them are on a perpetual roller-coaster ride of ups and downs’. Nobody can be good at everything!

Our objective is to keep our specialists busy being specialists, i.e. not part-time practitioners and part-time ‘marketeers’.

We will allocate dedicated business development managers to generate traditional new business generation activity. Also circa 4 weeks per annum ‘In-focus specialist’ empowers all members of our SSG clockface to use e-marketing of their particular disciplines to the existing clients of the other POD members. Furthermore we will instruct modern SSG digital marketing and Linked-in virtual assistant marketing campaigns to reach out to the big-wide-world.

Ideally Set Squared Group participating members would be SMEs who mostly operate in the business to the business sector, although this need not exclusively be the case.

Finally, the overall vision of Set Squared Group is to protect your finance, your assets, but also your futures. To help build the growth not just for individuals but also to significantly grow both the business and the brand so that it becomes exceptionally well known for all-round financial services provider for SMEs, Medium Net Worth individuals and the mass-affluent sector.

Several other brands and competitors target HNW’s (High Net Worth’s and even UHNW’s Ultra High Net Worth’s). Although this is a good market, it ignores the very sizable Medium Net Worth’s market.

This means that many MNW are left disenfranchised and ignorant about how to access these financial services and many believe “this is not for them” as they perceive that they have “insufficient wealth” and it is too expensive and not worth it for their ‘meagre wealth’.

So Set Squared Group’s target market is to service SMEs, MNWs and the mass-affluent to bring the best of the breed to them at reasonable pricing levels. This serves both the target market and the Set Squared Group members very well to mutual benefit. Over the coming months and years, this brand will be pushed out Nationwide so that it becomes ubiquitous, respected and one of the leading brands for delivering this excellent service and perceived as great value for money. Consequently, all our pioneer Set Squared Group Limited members will have the opportunity to grow with this expanding brand.